Today morning I happen to read a post from one of my journalist-friend's post. In the post he has mentioned that recently he has been asked by a PR / Marketing Professional to submit a proposal detailing when and where would he review the product!!!! He has even been provided with a deadline to submit the proposal!!!!
In all possibility - it may be someone from the marketing dept of the company or a fresher from an agency BUT it has
- either been completely overlooked by the seniors of the dept or agency
- OR, ......i better dont speak.
We have been talking at length on lack of suitable man power and nurturing talent.... but the question remains - Are we doing it the correct way?....What is the correct way?
Any suggestions...
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