PR - Are we doing it the correct way?

Today morning I happen to read a post from one of my journalist-friend's post. In the post he has mentioned that recently he has been asked by a PR / Marketing Professional to submit a proposal detailing when and where would he review the product!!!! He has even been provided with a deadline to submit the proposal!!!! 

In all possibility -  it may be someone from the marketing dept of the company or a fresher from an agency BUT it has 

• either been completely overlooked by the seniors of the dept or agency 
• OR, ......i better dont speak.

We have been talking at length on lack of suitable man power and nurturing talent.... but the question remains -   Are we doing it the correct way?....What is the correct way?

Any suggestions...

Is it a journey towards the end or the beginning?

Last Sunday I was in the company of my former Principal and his few college friends. One of his friend asked him about his views on smoking. I was expecting "Smoking is bad" as an answer in spite of the fact that he smokes. But his input that smoking is good came as surprise. What was more surprising was his indifferent tone.

He further explained that at least he finds smoking to be a great stress buster and thats the reason he smokes. Also he said..everything, every activity has an effect (both positive and negative) on us. So should we stop performing every activities??? And as a third argument that he gave in his favour was if Western theories are anything to go by, there will be a time in our lifetime that we would read the positive effects of Smoking!!!! Reason being the theories are self contradictory in nature and even if the theories are 99% correct no one is sure about which 1% information is incorrect :)

During the same course of discussion we also discussed about organic farming. What intrigued me was the question that Are We Moving Forward (towards the end) or Backward (towards the beginning)?

Towards the beginning of our mankind, we humans had necessarily just two ends to be met -  food and shelter...We started civilizing as a race and so increased our needs and requirement.Slowly we started  fullfilling luxury....A journey from good to better (to best). i.e from vegetarian to non-vegiterian...to drinking..smoking as a fashion, style statement to a habit; for growing vegetables naturally to using chemicals  and  fertlizers to enhance the quality of vegetable grown....now we are again back to same old methods with new names.  We are eventually into a complete circle, coming round to a place from where we have started!!!!

It leaves me wondering -  Is it a journey towards the end or the beginning?

(this post was written almost an year back...)